The first element I touched upon was presenting a weekly updated "store specials" which was visible with a fading applet on the index page.
Since the store primarily handled farm and agricultural products such as feeds, it was felt that the addition of the various feed tags would be a plus so that visitors could compare several feed brands.
Many features were incorporated to get repeat site visitors; a message forum, news links, and other useful community features.
While this site was moderately successful, the client felt it best to abandon the project after approximately one year.
